New Principal at HSGCA is profiled
The Manhattan community news site DNAinfo.com has featured Brendan Lyons, the recently appointed principal of the High School of Graphic Communication Arts (HSGCA), in its “Principal of the Week” series of interviews.
Lyons talks about his background in New York city’s public education system—he was an assistant principal in the South Bronx for four years—and discusses his plans for academic improvement at HSGCA, formerly known as the New York School of Printing. The intro to the interview notes that the high school on West 49th Street has been placed on the Department of Education’s list of “struggling” schools facing possible closure.
The 37-year old New York City native says he will focus on providing more teacher observation and feedback; helping more students to graduate with Regents diplomas, and expanding the school’s work-based learning programs for students.
Sandy Alexander Patents “Waterfall” Brochure
Sandy Alexander Inc., Clifton, NJ, reports that it has received a provisional patent for its “Moving Steps” direct mail brochure. Moving Steps is said to provide a waterfall effect on the side of the piece, enabling clients to highlight a variety of topics and letting the consumer quickly access different subjects.
“The in-line, customizable format allows marketers to build awareness on a variety of topics with the result being a significant increase in response rates and sales versus a traditional direct mail vehicle,” said Mike Graff, president and CEO.
Other innovations from Sandy Alexander include the printing of the first Mix & Match Cover for Esquire magazine; and the production of a advertising insert for The Gap that resulted in one of the highest levels of recall ever achieved in a print advertising campaign.
“Gallery of Excellence” Recognition for DG3
Diversified Global Graphics Group (DG3), Jersey City, NJ, announced that it has received four awards from the 37th International Gallery of Excellence. The International Gallery of Excellence competition is produced annually by IAPHC, The Graphic Professionals Resource Network.
The 37th International Gallery of Excellence featured entries from 16 countries around the world. DG3 won two gold and two silver awards for its work with clients AllianceBernstein, Mirae Asset, and Morgan Stanley.
“DG3 is very pleased to share this recognition with our valued clients. The awards demonstrate our continued commitment to quality and innovation in printed communications. I am honored that we have been selected among such a distinguished group of international peers,” said Joe Lindfeldt, CMO, DG3 Worldwide.
