There’s still time—and plenty of good reason—to sign up for the “Postal Boot Camp for Printers and Mailers” to be presented in Manhattan next Tuesday (July 17) by Printing Industries Alliance (PIA) and the Mailing and Fulfillment Service Association of New York (MFSANY).

According to industry statistics, mailpiece designs that are not compatible with automated processing can cost as much as 70% more to mail. The one-day course will help attendees stay out of the trap by giving them an overall knowledge of the relationship between U.S. Postal Service regulations, postage costs, and delivery times. MFSANY and PIA say that seminar will give attendees a better understanding of how direct mail is produced and how it can be processed to USPS standards and regulations.

The seminar leader is George Heinrich, a.k.a. “the Postal Professor,” a nationally recognized auhority on direct mail and USPS operations. Among the topics he will cover on Tuesday are “Speaking Postal” (BMC, SCF, NCOA, CASS, DPV); classes of mail; shape-based processing; barcodes and automation; presort and discounts; data management; and quality addressing.

The program will take place at the 101 Club, Park Avenue and 40th Street, from 8:30 a.m. to 4:30 p.m. The $125 fee includes breakfast, lunch, and breaks. A brochure with complete details can be downloaded from the MFSANY web site.

To register, e-mail MFSANY’s Jim Prendergast (jwpdirect@gmail.com) or PIA’s Kim Tuzzo (ktuzzo@Pialliance.org). Registration requests may be faxed to 212-217-6824 or 716-691-4249. For online registration, go to www.mfsany.org or www.pialliance.org

Places are limited, and the program will not be presented again this year.