Monthly Archives: January 2012

Jeffrey Hayzlett Launches “Running the Gauntlet” in NYC

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Last night, Jeffrey Hayzlett and a large crowd of friends and admirers packed the upper floor of a Manhattan restaurant to celebrate the launch of his latest book, Running the Gauntlet.

Published by McGraw-Hill, Running the Gauntlet is a handbook for executive leadership that stresses the inevitability of change and the necessity of managing it from the front. In the space of about 200 pages, the book’s 33 succinct chapters present Hayzlett’s advice along with commentary by business leaders from whom he has “friendsourced” some of the content.

The book is Hayzlett’s second in less than two years, following the May 2010 publication of The Mirror Test. Both were co-written by Hayzlett and Jim Eber, a business journalist. Both titles are available in printed and Kindle editions from Amazon.com.

The print edition of Running the Gauntlet is unusual in being enhanced with SnapTags: mobile marketing action codes that deliver promotional content when snapped with camera-equipped mobile phones. SnapTags in the chapter headings provide links to videos that explain the core content of the chapters.

Hayzlett is remembered by many in the graphic communications industry for his four-year stint as chief marketing officer at Kodak. He also was executive vice president for business development at Cenveo and is the recipient of numerous marketing and business awards and honors.

When not traveling on lecturing and consulting assignments, Hayzlett resides in New York City and Sioux Falls, SD. The influence of the latter location probably accounts for the gems of cowboy wisdom to be found in the pages of Running the Gauntlet.

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“Anemic” Growth Predicted for Metro Economy in 2012

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“We quote things 10 different ways—different paper, colors, bindings—to get the price down. It’s difficult.”

That’s Maralyn Dolan’s take on the pricing pressure that her printing company faces in New York City’s stressed economic climate. Dolan, president of Integrated Printing & Graphics in lower Manhattan, is one of a number of metro business leaders quoted in a report by Crain’s New York Business on what 2012 is likely to have in store for the city’s economy.

The article, written by Daniel Massey, begins with the glum assertion, “The New York success story is over.” Its theme is that blows to financial sector will keep overall growth “anemic,” with only modest gains in revenue and employment.

Other sectors, such as tech, healthcare, and tourism, could produce some bright spots. But, the outlook for the metro economy as a whole is expected to be tenuous.

Dolan is quoted as saying that her clients are more focused than ever before on cutting costs. Other sources make similar observations about the hesitancy that has gripped the metro business environment.

Founded in 1999, Integrated Printing & Graphics is a full-service source of design, production, packaging, and mailing and fulfillment services.

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VIRTUAL PRESS CLIPS: METRO GRAPHIC COMMUNICATIONS IN THE NEWS

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New Principal at HSGCA is profiled

The Manhattan community news site DNAinfo.com has featured Brendan Lyons, the recently appointed principal of the High School of Graphic Communication Arts (HSGCA), in its “Principal of the Week” series of interviews.

Lyons talks about his background in New York city’s public education system—he was an assistant principal in the South Bronx for four years—and discusses his plans for academic improvement at HSGCA, formerly known as the New York School of Printing. The intro to the interview notes that the high school on West 49th Street has been placed on the Department of Education’s list of “struggling” schools facing possible closure.

The 37-year old New York City native says he will focus on providing more teacher observation and feedback; helping more students to graduate with Regents diplomas, and expanding the school’s work-based learning programs for students.

Sandy Alexander Patents “Waterfall” Brochure

Sandy Alexander Inc., Clifton, NJ, reports that it has received a provisional patent for its “Moving Steps” direct mail brochure. Moving Steps is said to provide a waterfall effect on the side of the piece, enabling clients to highlight a variety of topics and letting the consumer quickly access different subjects.

“The in-line, customizable format allows marketers to build awareness on a variety of topics with the result being a significant increase in response rates and sales versus a traditional direct mail vehicle,” said Mike Graff, president and CEO.

Other innovations from Sandy Alexander include the printing of the first Mix & Match Cover for Esquire magazine; and the production of a advertising insert for The Gap that resulted in one of the highest levels of recall ever achieved in a print advertising campaign.

“Gallery of Excellence” Recognition for DG3

Diversified Global Graphics Group (DG3), Jersey City, NJ, announced that it has received four awards from the 37th International Gallery of Excellence. The International Gallery of Excellence competition is produced annually by IAPHC, The Graphic Professionals Resource Network.

The 37th International Gallery of Excellence featured entries from 16 countries around the world. DG3 won two gold and two silver awards for its work with clients AllianceBernstein, Mirae Asset, and Morgan Stanley.

“DG3 is very pleased to share this recognition with our valued clients. The awards demonstrate our continued commitment to quality and innovation in printed communications. I am honored that we have been selected among such a distinguished group of international peers,” said Joe Lindfeldt, CMO, DG3 Worldwide.

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Want To Keep Your Printing Local? Check Out “Made in NYC”

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Metro print firms are well represented at Made in NYC, an online resource that promotes manufacturing in New York City.

Printing Services is one of nine industrial categories that can be searched for local providers, and within it can be found 132 graphic communication service providers that have registered at the site. The listings, which are free, contain capsule descriptions and contact information.

Made In NYC is an initiative of the New York Industrial Retention Network (NYIRN) and the Industrial + Technology Assistance Corporation (ITAC), non-profit organizations that support the retention and development of manufacturing in the five boroughs. According to Made in NYC, the city “still has a vibrant industrial sector” of 6,000 manufacturing businesses that employ 81,000 people. The initiative’s primary mission is to connect these businesses with buyers who want to purchase manufactured products locally.

Made in NYC also endorses green manufacturing, and it invites listees to declare their products or services green. (It does not certify these claims.) Among the printers’ listings, 19 bear the green apple logo denoting environmentally friendly manufacturing practices.

The site also contains links to various sources of assistance for metro manufacturers.

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