Last night, Jeffrey Hayzlett and a large crowd of friends and admirers packed the upper floor of a Manhattan restaurant to celebrate the launch of his latest book, Running the Gauntlet.

Published by McGraw-Hill, Running the Gauntlet is a handbook for executive leadership that stresses the inevitability of change and the necessity of managing it from the front. In the space of about 200 pages, the book’s 33 succinct chapters present Hayzlett’s advice along with commentary by business leaders from whom he has “friendsourced” some of the content.

The book is Hayzlett’s second in less than two years, following the May 2010 publication of The Mirror Test. Both were co-written by Hayzlett and Jim Eber, a business journalist. Both titles are available in printed and Kindle editions from Amazon.com.

The print edition of Running the Gauntlet is unusual in being enhanced with SnapTags: mobile marketing action codes that deliver promotional content when snapped with camera-equipped mobile phones. SnapTags in the chapter headings provide links to videos that explain the core content of the chapters.

Hayzlett is remembered by many in the graphic communications industry for his four-year stint as chief marketing officer at Kodak. He also was executive vice president for business development at Cenveo and is the recipient of numerous marketing and business awards and honors.

When not traveling on lecturing and consulting assignments, Hayzlett resides in New York City and Sioux Falls, SD. The influence of the latter location probably accounts for the gems of cowboy wisdom to be found in the pages of Running the Gauntlet.