Following its successful launch of a wide and grand format division for retail and visual merchandising, Sandy Alexander (Clifton, NJ) reports that it has “gone small” with the purchase of a Heidelberg Speedmaster SM 52 lithographic press.

“The purchase of the Heidelberg six-color perfector with coater provides us with total flexibility in meeting a client’s printing needs,”  said Mike Graff, president and CEO of Sandy Alexander. “We are now platform agnostic. We have equipment for any size piece or order. We will print with the press that provides our clients with the most impactful marketing campaign at the most efficient price.”

The 20” Speedmaster SM 52 will complement Sandy Alexander’s other printing capabilities, which range from digital printing, full-size sheetfed, and full web with inline finishing and inkjetting to wide and grand format printing. The company says that combining the Speedmaster SM 52 with its digital capabilities—including a soon-to-be-operational HP Indigo 10000 and existing HP Indigo 7500s—will give its clients total flexibility in producing quick-turnaround projects whether they consist of static print or variable data printing for one-to-one marketing.