The management team at National Advertising & Printing, from left: James Ricciardella, vice president, marketing and creative; Scott Damashek, president; Ann Marie Damashek, billing coordinator; and Tracy Lok, production manager.

The launch of a new web site is as good a reason as any to invite customers, staff, and friends to a celebration, and that’s exactly what National Advertising & Printing did last night at a lounge in midtown Manhattan. The revamped web site will make it easier to order printing, apparel, and promotional items from the company, which has been doing business in New York City since 1923.

National Advertising & Printing was one of the first metro area graphics businesses to offer promotional advertising specialties, a market it entered in 1950. Today it stocks more than 800,000 promotional items ranging from address books, adhesives, and air fresheners to wristbands, yardsticks, and yo-yos. Branded casual apparel, bags, and accessories can be embroidered, silkscreened, and printed in color. A 200-page catalog, available on request, promotes the inventory along with the newly improved listings on the web site.

Litho, digital, and large-format printing services also are available from National Advertising & Printing, which is located at 231 West 29th Street. The company also can provide design and mailing. Watch Metro Graphics Reporter for a detailed profile to be posted soon.