Printing Industries Alliance (PIAlliance) has appointed metro area industry veteran Rich Barbaria to fill the newly created position of Member Development Manager.

Having served as vice president of operations and general manager for several large metro printing operations, Barbaria has an extensive background in all aspects of graphic communications business management. His areas of expertise include strategic and tactical planning; graphics and print technology; production management; workflow optimization and streamlining; continuous improvement and lean manufacturing; customer service development; regulatory compliance; and sustainability.

Working from a home office in Seaford, NY, Barbaria will be available to members across the entire Printing Industries Alliance footprint. PIAlliance President Tim Freeman said, “We are extremely pleased to add someone with Rich’s experience and commitment to our staff. Rich has been a fixture in the metro New York printing industry for many years and has great contacts in the printer and vendor communities.

“The addition of Rich Barbaria, along with the recently announced hiring of Marty Maloney and the opening of an office in Brooklyn, is a continued reminder of the commitment that Printing Industries Alliance has to the metro New York graphic communications community.”

As Member Development Manager, Barbaria will assist current PIA members in optimizing the production and financial success of their companies. He also will be involved with membership sales and several projects relating to his areas of expertise.

Barbaria’s primary focus will be on developing relationships and strengthening the level of support that PIAlliance provides to its membership. “This is a fundamental shift away from the new member marketing activities that have been our focus for the past few years,” Freeman said. “While these activities remain important, our primary focus will be on supporting our members’ success.”

Barbaria can be contacted by phone at (516) 528-4747 and by e-mail at rbarbaria@pialliance.org. His mailing address is 3951 New York Avenue, Seaford, NY 11783.

Commentary: I’ve known Rich Barbaria for many years as a valued editorial source and as an esteemed educational colleague (we both have taught graphic communications at New York City College of Technology). Nobody knows the metro area graphics industry landscape, particularly on Long Island, better than Rich. Like Marty Maloney, he’s an outstanding addition to the PIAlliance professional staff roster. His appointment is further proof of the association’s commitment to the well being of its members throughout the metro area.

—Pat Henry