One-day courses to be offered next week in East Hanover, NJ, and Albany, NY, will show printers and mailers how to cost effectively produce and process direct mail to meet U.S. Postal Service standards.
Printers and mailers are invited to explore the link between mailpiece design and USPS regulations at the one-day Postal Boot Camps in East Hanover on May 5 and Albany on May 6. Co-sponsored by the New York Chapter of Epicomm and Printing Industries Alliance (PIA), both courses will be led by George Heinrich, the “Postal Professor.” He will give attendees a basic overall knowledge of the relationships among postal regulations, mailpiece design, and related postage costs, enabling them to better serve their print and mail customers.
A mailing industry veteran for more than 40 years, Heinrich is a featured speaker, teacher, and trainer who provides on-site mail- and fulfillment-related training and operational evaluations. Among the topics he will cover:
• meet your uncontrollable partner―the United States Postal Service
• speaking postal: BMC, SCF, NCOA, CASS, DPV, and more
• classes of mail
• shape based processing―size does matter
• barcodes and automation
• tracking codes
• tabbing folded self mailers
• how presort works
• data management
• intelligent mail barcode credits
• seamless acceptance
• transportation discounts
• quality addressing
Epicomm and PIA recognize and support the integration of multifunctional services offered by today’s printers and mailers. The Postal Boot Camps will help companies that provide one or both services understand how direct mail can be produced and processed to meet USPS standards and regulations and achieve the most cost-effective results for their customers. Armed with this knowledge, they can offer more comprehensive and competitive services for today’s print and mailing services buyers.
The May programs will be the only Postal Boot Camps to be offered in the metropolitan area this year. The New Jersey session will be held at Paper Mart, 151 Ridgedale Avenue, East Hanover, N.J. The New York program will be held at Treviso, 257 Washington Avenue Extension, Albany N.Y.
Postal Boot Camp registration is $150 for the first attendee and $125 for each additional attendee from the same firm. For more information or to register, visit www.pialliance.org; or contact Jim Prendergast, (212) 217-6824, jwpdirect@gmail.com; or Kim Tuzzo, (716) 691-3211, ktuzzo@pialliance.org.
