Sandy Alexander, a leading direct mail and commercial print provider, has announced today that it will become a beta site for the HP Indigo 10000 Digital Press. The system will be operational this fall at Sandy Alexander’s carbon- neutral digital printing facility in Clifton, NJ—powered, the company says, with 100% wind energy.

“When HP approached us to be one of the select beta sites in the U.S. it was an easy decision,” said Mike Graff. CEO and president of Sandy Alexander. “The HP Indigo 10000 allows us to transform our offerings, created by the unique combination of format size and image quality. It doubles our digital printing output, providing the capacity to support new programs awarded by Fortune 500 clients in the automotive, pharmaceutical, financial and travel industries.”

The HP Indigo 10000 is the first B2-format (29.5″ x 20.9″) sheetfed press in the HP Indigo line. The B2 sheet size, said Graff, “offers our clients both increased creativity and efficiency, providing them with a competitive advantage in the marketplace while also increasing their marketing ROI.”

According to the company, the beta testing  is part of a strategy to expand Sandy Alexander’s solution set for one-to-one marketers. The plan calls for the HP Indigo 10000 to be complemented by an HP Indigo W7200 digital web press and another HP Indigo 10000. The company will apply what it calls its industry-leading cross-platform color management solutions to these systems.

Concurrently, the company will also expand its service offerings in content management, enabling its clients to more easily implement and manage personalized communications with highly targeted messaging.

“We know that as a proven leader, Sandy Alexander will put the high print quality, productivity, and versatility of our new generation, 29” Indigo 10000 digital press to the test in its demanding, high-end production environment,” said Jan Riecher, vice president and general manager, Graphics Solutions Business – Americas, HP.